UPDATE: Looks like Gaga got tired of a bunch of Lilliputians crawling all over her, so she put on a leather bodysuit for the newest campaign image. What do you think of this super-shiny double image, not to mention those inflatable boots? Are you slowly-but-surely being cajoled into shelling out for her blood-and-semen fragrance? Contemplate the image, watch the Steven Klein-directed videos, check back with your wallet and let us know.
Lady Gaga doesn't just slap her name on a bottle and call it a perfume. No, for the Mother Monster, a scent is an all encompassing experience, a process, a sensual adventure. Or, an excuse to film a bunch of hot dudes without shirts or channel Daphne Guinness (whose clothes Gaga bought have apparently arrived).
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The show and spectacle that Gaga has planned for her first fragrance Fame is incredibly impressive, from a full performative commercial to an entire laboratory backstory. No, this isn't just an excuse to take Vaseline-lensed photos — it's a fully realized project. See below for the backstory behind the "first ever Eau de Parfum," which is, like Gaga, mostly fictional.
For the second video, an actual commercial for a dreamy, Tarsem Singh-influenced Gaga, the singer poses and vamps in a black-and-white, very Gaga, very Zoolander ad. However, the dramatic, sculptural dresses paired with an angular pile of hair reminds us of another boundary pusher — the very one she purchased all that Christian Lacroix from in June. Wonder what Daphne thinks?
Photo: Courtesy of Lady Gaga's Facebook page.